The world's biggest sporting event deserves Milwaukee's biggest watch party.

Join us throughout the World Cup as 3rd Street Market Hall transforms into the ultimate soccer destination, featuring every match on our massive screens and HDTVs throughout the venue. Even when multiple matches are happening simultaneously, we'll have every game covered so you never miss a moment of the action.

 

Match Day Specials

• $7.50 Michelob Ultra 22oz Drafts served in a commemorative World Cup cup
• $32 Casamigos Pitchers

 

The Fan Zone

Our popular shuffleboard courts will be transformed into a dedicated World Cup Fan Zone, complete with turf flooring and communal viewing areas designed to bring supporters together for every goal, save, and celebration.

 

Special Activations

Throughout the tournament, guests can enjoy brewery and spirit promotions, giveaways, tastings, and sampling events from our beverage partners. Additional activations and appearances will be announced as the tournament approaches.

Whether you're cheering for your home country, following every match, or simply looking for the best place in Milwaukee to experience the excitement, 3rd Street Market Hall is your World Cup headquarters.